Identity design for a service responsible for providing a new solution for employees commuting to work.
CLIENT
Workforce Connect
ROLE
Identity Design
Challenge
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WorkForce Connect provides transportation for industrial workers who struggle to find a ride for their first, second, or third shifts. As a newly formed company, WorkForce Connect wanted to create a brand that was bold and simple so that their vans could be easily recognizable and highly visible at night.
Solution
The final design for WorkForce Connect delivers a simple icon and font to ensure visibility at night. The embedded road within the "W" calls back to the service the company is providing. The black and yellow color palette is highly visible but also helps employees make the connection to their partner company, AMPM Employment. We were excited to work with the team and WorkForce Connect and look forward to seeing the impact they have on the Ohio working community.
