Rebranding a business focused on community and education for health practitioners.
CLIENT
Health Centers of the Future
ROLE
Brand Strategy, Identity Design, Marketing Materials
Challenge
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Health Centers of the Future is a growing brand in the health and wellness space. They exist in a unique part of the market where they provide education to health practitioners. This education includes protocols and medical information as well as strategy on how to grow their individual practice. In addition to this, they offer paid memberships where practitioners can join for premium content and opportunities.
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With the goal of attracting more practitioners, Health Centers of the Future felt their brand needed a refresh. This required two major challenges. First, they wanted a logo that felt simple while also representing their core mission. Second, the brand strategy needed to pivot and reflect the new direction.
Process
Our process started by clarifying their mission and pulling out the most defining aspects. After some discussion, we concluded that there are two key ideas at the center of their business. First is community. It is crucial that we showcase people and the idea of growing, sharing, and learning together. Second, is the unique content they teach. Their protocols center around cellular health and this makes them unique in the market.
Solution
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The final logo successfully builds on and represents the core mission of Health Centers of the Future. This logo is packed with meaning all while remaining simple, clean, and eye catching. Lets take a look at some of the meaning down below.
The "Cell" remains at the core of their education and protocols so we felt it was a necessary component of the new logo. It puts their ideas right at the forefront of interaction with potential customers.
A dividing cell also shows growth. This symbolizes the business model of educating and spreading information through each of their practitioners. Adding multiple dividing cells helps to reinforce the idea of community.
A cross can be found within the negative space of the logo. This holds a double meaning. First is a symbol of health while the second is a reference to the faith of the founder of Health Centers of the Future.
Two colors represent the two major aspects of the organization. The first color represents the health focused protocols while the second color represents the marketing and practice growth information.
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